bp’s US Convenience Business and Frito Lay Kick Off Summer Selling Season with Unique New Collaboration

bp’s US convenience retail business is proud to announce its collaboration with Frito Lay for a one-of-a-kind dual brand activation on dispensed beverage cups at all ampm and Thorntons locations for the summer selling season. The promotion, which officially launched on May 1, will feature Cheetos® branding on ampm 40 oz. cups and Thorntons 44oz cups. Summer is the most important season in convenience, and Cheetos is a guest favorite and top selling salty snack at both ampm and Thorntons, which made the collaboration an easy choice for both brands. . 

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